To get your business listed in your community's directory, you'll first need to set up an account. To do this, click "Sign up" on the homepage of Patch.
Once you've set up your account, be sure to click "Get Posting" to set up your verified business account.
The next page will have a drop down asking if you're an individual, business, or nonprofit. Select that you are a business, and then either verify your account through Facebook (instant) or manually (may take up to 24 hours).
Once your account is verified to post, click 
and then "Post." You will be redirected to the page where you create your business listing. You must complete your business listing before you can post events, classifieds, or jobs.
Your business listing will show up under Local News > Local Directory.